Beauty Spa Meta Ads Case Study
Silk Studio, a newly established beauty destination, was transitioning to a new location in Pickerington, Ohio. To drive buzz around the grand opening and fill her appointment calendar, Silk Studio partnered with UPBEAT to launch a targeted Meta ad campaign that would attract new clientele and generate bookings with a limited-time promotional offer.
The beauty spa was relocating to a new space and needed to quickly establish visibility in a new area. With a limited launch window and budget, the business had to generate immediate awareness, attract new clients, and fill available appointment slots — all while laying the groundwork for repeatable, scalable paid advertising beyond the grand opening.
Goals for the campaign included:
UPBEAT led the full campaign strategy and execution, including:
We ensured proper tracking and account structure to support campaign success.
Designed compelling ad creatives across multiple placements to maximize engagement, including feeds, stories, and reels.
Ongoing performance monitoring and refinement throughout the campaign to maximize efficiency and hit booking goals.
To stay on budget while reaching the right audience, we focused on women aged 22–59 within a 10-mile radius of Pickerington, OH, with interests in waxing, facials, skincare, and self-care.
One $400 campaign with three ad sets, each testing different creative angles and copy variations.
With a strategic approach and dialed-in creative, UPBEAT helped the beauty spa exceed its grand opening booking goal ahead of schedule — proving that a well-targeted Meta campaign can drive real, measurable results even with a lean budget.
At UPBEAT Growth, we help medical spas and aesthetic practices increase local visibility, attract qualified patients, and turn search demand into bookings.