AV Company Organic Lead Generation Case Study
Event production & A/V rental company Supreme AV had built a strong reputation in the New England region through word-of-mouth since 2004, but their digital presence wasn’t keeping up. To compete for high-value corporate clients online, they turned to UPBEAT for a complete digital marketing transformation.
Increase in Search Clicks YoY
Form Submissions YoY
More Organic Visibility YoY
Despite Supreme AV’s strong reputation and years of experience, their online presence didn’t reflect the level of high-value corporate work they were seeking. Compared to regional competitors, they lacked the visibility and positioning needed to attract corporate event and convention clients online.
To compete more effectively in that market, Supreme AV partnered with UPBEAT to reposition their digital presence, strengthen credibility for enterprise-level buyers, and generate more qualified corporate leads online.
With no formal marketing strategy in place, UPBEAT built Supreme AV’s organic growth strategy from the ground up—starting with competitive research, audience personas, and positioning—then executing SEO, thought leadership, and authority-driven content to increase visibility, attract high-value corporate clients, and close critical positioning gaps.
Built a corporate-intent SEO foundation to drive visibility and long-term lead growth.
Developed authority-driven content to support trust, SEO, and enterprise decision-making.
Leveraged LinkedIn thought leadership and visual social proof to strengthen brand authority.
We implemented an SEO strategy built for how search works today and where it’s going next. Beyond traditional keyword optimization, every page was structured to support Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), ensuring Supreme AV could surface in AI-driven search results, featured snippets, and “People Also Ask” responses.
This included:
• Structuring pages around clear questions and answers
• Implementing FAQ schema to improve visibility in answer-based and AI search results
• Optimizing content for intent, clarity, and authority, not just rankings
At the local level, we strengthened local SEO through Google Business Profile optimization, location-specific service pages, and regional keyword targeting. This laid the foundation for Supreme AV to compete — and eventually dominate — organic search visibility across Connecticut, Massachusetts, Rhode Island, and the broader New England region.
The result was a scalable SEO framework designed to compound over time, increase organic visibility, and consistently attract qualified corporate leads as search behavior continues to evolve.
We built a content ecosystem designed to support SEO, establish authority, and convert interest into qualified leads. This included a mix of lead magnets, in-depth guides, and blog content tailored to the questions and decision points corporate event planners actually face.
Lead magnets and guides were developed to capture demand from high-intent prospects, while blog content supported ongoing search visibility and reinforced Supreme AV’s expertise across corporate events, conventions, and large-scale production. Each piece of content served a dual purpose: educating buyers while strengthening organic performance and trust over time.
Rather than publishing for volume, every asset was designed to support authority, search intent, and long-term lead generation.
Social strategy centered on building authority and visibility where corporate decision-makers actually pay attention. On LinkedIn, we positioned both the founder and the Supreme AV brand as thought leaders in corporate events, sharing insights, behind-the-scenes perspectives, and expertise that reinforced trust and professionalism.
On Instagram and Facebook, the focus shifted to visual proof and brand reinforcement — showcasing real projects, execution quality, and the scale of work to support credibility and awareness across channels. Together, social content amplified authority, supported organic discovery, and reinforced Supreme AV’s positioning as a corporate-ready AV partner.
We redesigned Supreme AV’s website to ensure their digital presence matched the scale, professionalism, and complexity of the corporate work they were pursuing. Messaging, structure, and UX were refined to clearly communicate who Supreme AV serves, what they specialize in, and why corporate clients should trust them.
The redesigned site also supported SEO and conversion — creating clearer pathways for high-value prospects to understand services, assess credibility, and take the next step. The result was a website that didn’t just look better, but actively supported organic growth and lead generation.
