Solar Lead Generation Case Study
With utility rates rising rapidly across New England, a residential solar provider partnered with UPBEAT to position solar as a smarter, long-term alternative to escalating electric bills — and to generate high-intent leads ready to take the next step.
Despite growing consumer interest in renewable energy, the residential solar market across New England was increasingly crowded and noisy. Homeowners were inundated with aggressive sales tactics, unclear pricing claims, and confusing messaging — making it difficult for legitimate providers to stand out and earn trust.
The challenge was twofold: clearly communicate the long-term financial value of solar in a way that felt credible and educational, while also capturing demand from homeowners who were actively considering a switch but needed clarity and confidence before taking the next step.
We applied UPBEAT’s Growth System to design a lean, scalable acquisition engine from first click through booked appointment.
Built the New England Residential Solar identity to position solar as a protective and empowering financial decision.
Developed a conversion-optimized landing page featuring a qualification survey to screen for viable leads.
Ran a targeted lead generation campaign focused on homeowners in Massachusetts and Connecticut dealing with high utility costs.
Implemented GoHighLevel to build end-to-end marketing workflows, including SMS/email automations and calendar integrations to instantly book qualified leads.
Continuously refined creatives, copy, and audience targeting to drive down costs and improve lead quality.
By combining thoughtful positioning, geo-targeted ads, seamless automation, and continuous improvement, UPBEAT delivered a cost-effective, high-performing solar lead engine — proving that even lean campaigns can drive big-time results when backed by intentional strategy and connected systems.
UPBEAT Growth helps teams replace disconnected tactics with clear strategy, aligned execution, and measurable progress.