Medical Spa & Aesthetic Practice Marketing Case Study
A leading South Florida medical spa partnered with UPBEAT Growth to strengthen local visibility and attract more patients through a targeted med spa marketing and SEO approach.
In just four months, we delivered a major SEO lift — resulting in targeted top-three keyword rankings, over 20% increase in organic website traffic, and a measurable rise in new client bookings.
“We used UPBEAT for SEO on our medspa’s website, and the results have been incredible!
They helped us rank highly in the exact categories we were targeting, which brought in a huge wave of new clients.
They really listened to our industry-specific needs and delivered top-tier work. The whole team appreciated how hands-on and responsive they were – truly the best! Highly recommend!”
The med spa offered high-demand services like fillers and Botox, but their website wasn’t ranking for the terms potential clients were actively searching.
This challenge was compounded by the fact that they operate in a highly competitive South Florida market with numerous med spas competing for the same local search visibility. They also lacked local content, a blog, and had limited presence in the Google map pack.
Goals during the four-month period included:
UPBEAT’s SEO team implemented a full-scale med spa local SEO strategy focused on visibility, technical health, and targeted content. Here’s what we did:
We identified and prioritized high-intent, local search terms that potential patients actively look for, such as “juvederm near me,” “lip injections near delray beach,” and “best lip filler near me.”
Built a clear, scalable technical SEO foundation by fixing technical issues, improving performance, and structuring service and location pages so the business could compete effectively in local search and turn visibility into patient demand.
Strengthened local authority and visibility by fully optimizing the Google Business Profile, maintaining consistent activity, and increasing trust signals that influence both rankings and patient decision-making.
Built a content system designed to capture long-tail search demand, answer patient questions, and establish topical authority — a core part of an effective SEO content strategy for med spas.
Improved domain authority and local relevance through targeted off-page SEO, strengthening credibility signals that support long-term search visibility.
Implemented tracking and reporting to monitor local visibility, engagement, and conversion signals — allowing decisions and next steps to be guided by performance.
After three months, the client saw a noticeable increase in new client bookings, confirming that our med spa marketing strategy translated increased visibility into real patient demand.
At UPBEAT Growth, we help medical spas increase local visibility, attract qualified patients, and turn search demand into bookings.