B2B Branding & Web Development Case Study
Rooted Source is a B2B platform built to connect eco-conscious suppliers with mission-driven businesses. Its goal is to make ethical, sustainable sourcing more accessible by providing a curated supplier directory and a space for values-aligned businesses to connect and grow together.
As a new digital-first brand, Rooted Source needed a web application that could function as both a discovery engine and community hub.
Rooted Source needed more than a brochure-style website. The platform had to function as a true marketplace—supporting directory listings, user access, and supplier-managed profiles—while maintaining a polished, purpose-driven brand experience.
UPBEAT executed a full-stack brand and web development process with a focus on performance and simplicity.
We developed a natural yet modern visual identity inspired by rooted growth and connection, pairing a warm, earthy color palette with refined typography to convey trust, clarity, and purpose. The tone of voice was crafted to balance professionalism with passion: clear, encouraging, and aligned with values-driven buyers and suppliers.
We mapped a user-focused site structure designed to serve two distinct audiences—eco-conscious suppliers and values-driven buyers—ensuring clarity and ease of navigation for both. Page wireframes were developed to guide intuitive user flow and conversion across key areas, including the homepage, supplier directory, mission/about section, and inquiry forms.
We built a flexible, low-maintenance platform designed to support real marketplace functionality while remaining intuitive for both suppliers and buyers. The experience allowed suppliers to easily manage their own listings, guided users through clear, audience-specific pathways, and delivered a mobile-friendly, SEO-ready interface built for early growth and engagement.
Rooted Source launched with a strong brand and a dynamic platform: not just a website, but a functioning ecosystem where sustainable businesses can connect. The combination of no-code tools and strategic UX made it possible to deliver real marketplace functionality while staying lean and agile.
We design systems that balance usability, scalability, and brand clarity.