App Startup Marketing Case Study
OfferBite, a new restaurant promotions app, needed to establish a strong market presence, attract restaurant partners, and drive app downloads. As a new player in a competitive space, the brand faced two key hurdles: brand awareness and user acquisition.
We collaborated closely with OfferBite’s founders to build their marketing department from the ground up—laying the foundation for long-term growth. This involved assembling and developing teams, streamlining processes, and crafting a content-driven marketing strategy that resonated with both B2B and B2C audiences.
Our team designed a full-funnel marketing strategy to position OfferBite as the go-to platform for restaurant growth.
Developed compelling brand messaging to clearly articulate OfferBite’s unique value to restaurants and consumers.
Developed creatives + copy and executed organic and paid campaigns across Facebook, Instagram, and LinkedIn to drive awareness and engagement for OfferBite’s user and partner audience.
Designed persuasive presentations for use in securing restaurant partnerships and funding opportunities.
Collaborated with leadership to craft a vibrant, compelling visual identity that brings the brand’s innovative spirit to life, developing comprehensive brand guidelines to ensure consistency across all touchpoints.
Created and revised copy across channels– including App Store, website, social media profiles, and in-app – to convey OfferBite’s value and drive users/partners.
Developed influencer campaign strategy and identified ideal influencers to boost brand awareness and drive downloads.
Our collaboration led to a successful launch of OfferBite, with the marketing department fully operational and poised for growth