UPBEAT marketing agency
Linkedin Instagram Facebook-f Youtube
Let's Talk

Where is your marketing funnel leaking?

Click each stage to see what's broken — and what to do about it.

Awareness Are people finding you?
Interest Are they staying to learn?
Consideration Do they trust you?
Conversion Are they booking?
Retention Are clients staying?

← Click a stage
to diagnose what's broken
and how to fix it.

Awareness
People can't hire you if they can't find you.
Broken when qualified buyers don't know you exist — or can't find you when they're actively looking.
Signs it's broken
Under 500 organic visitors per month
Don't appear on page 1 for your own services
All new business comes from referrals only
The fix
1
SEO built around how your ideal clients actually search
2
Founder-led LinkedIn content — observations, not promotions
3
Formalized referral process built into client touchpoints
Interest
They found you. Now they're deciding in 8 seconds whether to stay.
Broken when visitors land and leave immediately without taking any meaningful action.
Signs it's broken
Bounce rate above 70%
Homepage talks about you — not the visitor's problem
Average time on site under 1 minute
The fix
1
Open with the visitor's situation — not a company pitch
2
Clear hierarchy so the right person knows in 5 seconds this is for them
3
A middle-funnel offer for visitors not ready to book yet
Consideration
They're interested. But they don't trust you enough yet.
Broken when prospects go quiet after showing interest — or choose a competitor without explaining why.
Signs it's broken
No case studies with actual before/after data
Testimonials praise the process — not the outcome
No visible methodology that sets you apart
The fix
1
Client Growth Cards with real before/after metrics
2
Named system (Growth OS™) that makes your process tangible
3
Email nurture so warm leads stay in your orbit
Conversion
They want to work with someone like you. But they're not booking.
Broken when qualified, interested visitors reach the end of your funnel and still don't take the final step.
Signs it's broken
Only CTA is "book a call" — no lower-commitment option
Discovery calls happen but proposals don't close
Pricing is unclear — prospects can't self-evaluate fit
The fix
1
Add a diagnostic or quiz as a mid-funnel CTA
2
Strategy session that delivers value before any pitch
3
Transparent pricing so buyers can self-qualify
Retention
Getting a client is hard. Losing one quietly is harder.
Broken when clients are content month-to-month but shopping alternatives — or leaving after 3–6 months without a clear reason.
Signs it's broken
Average engagement under 12 months despite good work
Clients unsure of the value they're receiving each month
No reporting that connects deliverables to outcomes
The fix
1
Monthly reviews tied to pipeline — not activity reports
2
Quarterly roadmaps so clients always know what's being built
3
Referral ask built into the system — happy clients become the awareness channel