UPBEAT Growth is a woman-led Connecticut digital marketing agency built for founders and professional teams. We bring brand, strategy, creative, and measurement under one roof inside a unified system that grows with you.
Your Marketing Shouldn't
Be a Nuisance.
You’re already stretched thin leading your business. Your marketing shouldn’t demand more of your time.
You need digital, creative, and brand efforts that generate leads, support growth, and actually work together… without constant oversight or micromanagement.
Why Most Marketing Fails to Scale
Founders don’t struggle to grow because they aren’t trying hard enough.
They struggle because marketing is rarely built as a system.
Too often, businesses are sold isolated tactics. Strategy lives in one place, execution in another, and measurement gets lost entirely. The result is fragmented marketing that’s difficult to manage and nearly impossible to scale.
UPBEAT Growth was built to change that.
We created the UPBEAT Growth Operating System™ to unify brand, creative, and digital strategy into one connected system—where everything works together and accountability is clear.
The result is marketing that’s easier to manage, easier to measure, and built to support long-term growth instead of short-term fixes.
Strategy
Priorities
Execution
Measurement
The Kind of Partner
Your Business Deserves
UPBEAT Growth was founded on a simple belief:
Your business deserves a partner who’s just as invested in its success as you are.
The kind of agency founders often wish existed.
Strategic. Transparent. Obsessively focused on results.
That belief shapes how we work. We don’t hand off strategy, outsource accountability, or disappear after delivery. We align brand, creative, and digital marketing from the start — and stay accountable for how it performs.
All owned by one team. That’s us!
A Seamless Partnership,
Built for Growth
Finally, a digital marketing agency built for the long run, not a quick hit.
We ground your marketing in a clear strategy and roadmap, then manage brand, creative, and digital execution as one connected system.
Everything is measured, visible, and refined over time, so your business reaches the right people, communicates clearly, and drives consistent leads and revenue.
What Our
Work Delivers
When strategy, execution, and measurement are built as one system, marketing becomes easier to manage — and easier to grow.
When you partner with UPBEAT, you get:
Core Values
What Drives Us
The way we work — and the results we deliver — are driven by a clear set of principles we follow in every engagement.
Our Founder Story
Meet Steph
Stephany (Steph) Kaufman is the founder and principal of UPBEAT Growth. With 12+ years of experience spanning executive recruitment, sales, marketing, and brand strategy, she’s shaped and grown brands from international corporations like KPMG to early-stage startups building from scratch. She holds a B.A. in Journalism from the University of Connecticut and an M.S. in Digital Marketing & Media from the Katz School of Science & Health at Yeshiva University.
Born to be a marketer
She didn’t always know it, but Steph was born to be a marketer. As early as elementary school, she was already teaching herself Photoshop and HTML, blogging on Xanga, and collecting classmates’ email addresses to send out a weekly newsletter.
"The signs were always there."
The Travel Chapter
But it was her love of travel that made it all click. In 2016, Steph was working as an Account Executive at Indeed in NYC when she decided to leave it all behind, trading the corporate grind for a backpack and a mission to see the world. Before departing, she decided to start a travel blog, theupbeatpath.com, to document her journey and help inspire wanderlust in others. She eventually landed in Hanoi, Vietnam, where she spent two years teaching English while freelancing in digital marketing on the side.
The Pivot
What started as a creative outlet sparked a passion for digital marketing. As she focused on growing her blog’s audience, she dove into storytelling, SEO, social media, and influencer partnerships. Her posts started ranking in the top 3 on Google, travel brands came knocking, and she realized she could turn that same passion into helping other brands grow.
UPBEAT + Mission
That passion became a career, and that career became UPBEAT. Now, she’s dedicated to helping founders and small business owners cut through the noise and build brands and marketing systems that drive real, sustainable growth.
Steph is on a mission to demystify marketing beyond client work — sharing real insights through speaking engagements, her LinkedIn, and @upbeatgrowth on Instagram.
With the rise of AI and constant shifts in technology, Steph sees opportunity, not threat — because the more automated marketing becomes, the more the human touch matters. That belief drives everything she does — from the brands she builds to mentoring the next generation of marketers through providing internship opportunities and her alma mater’s YU Women’s Professional Network.