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The Liftoff Coach

Branding & Web Design for Career Coaching Business

Overview

The Liftoff Coach empowers women — from aspiring entrepreneurs to career pivoters — to launch their next chapter with clarity, confidence, and a roadmap for aligned success. As a new brand entering the coaching space, The Liftoff Coach needed a strong visual identity, a distinct voice, and a high-performing website to establish credibility and convert visitors into clients.

logo design for career coach
Web design for career coach

Challenges & Goals

  • Challenge: Launch a coaching brand from scratch with a strong foundation to attract and convert ideal clients.
  • Primary Goal: Build a cohesive, empowering brand identity that resonates with women seeking career or business transformation.
  • Secondary Goal: Develop a conversion-optimized, mobile-friendly website that clearly communicates the value of working with The Liftoff Coach and sets the stage for future marketing efforts.

Our Approach

UPBEAT partnered with The Liftoff Coach to bring the brand to life through a full-stack creative and strategic build:

Brand Identity

Designed a custom logo and brand visuals that reflect clarity, strength, and upward momentum.

Defined the brand’s tone of voice, value proposition, and positioning to clearly communicate the promise of transformation and aligned strategy for women.

Built a mobile-responsive, SEO-optimized website on WordPress with clear calls to action, compelling copy, and smooth user experience — designed to inspire trust and drive conversions.

Delivered a launch-ready digital presence that reflects professionalism, warmth, and purpose — positioning The Liftoff Coach as a standout in the coaching space.

Results

  • Distinctive Brand Identity built from the ground up.
  • Clear, compelling positioning and voice tailored to women seeking clarity and confidence
  • Mobile-optimized, SEO-friendly website built to convert
  • Positioned to launch, attract, and lead with impact

By fusing bold branding with strategic messaging and a high-converting website, UPBEAT helped The Liftoff Coach lift off with a strong digital foundation — ready to inspire and guide women toward their next big move.

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  • (203) 491-0119

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