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Silk Studio, a newly established beauty destination, was transitioning to a new location in Pickerington, Ohio. To drive buzz around the grand opening and fill her appointment calendar, Silk Studio partnered with UPBEAT to launch a targeted Meta ad campaign that would attract new clientele and generate bookings with a limited-time promotional offer.
Challenge: The business was moving locations and needed to quickly build awareness and drive bookings in their new location.
Primary Goal: Secure at least 10 new client bookings within 2 weeks.
Secondary Goals: Promote the grand opening, increase brand visibility in the new market, and create a scalable Meta ads setup for future campaigns.
UPBEAT led the full campaign strategy and execution, including:
Ensured proper tracking and account structure to support campaign success.
Focused on women aged 22–59 within a 10-mile radius of Pickerington, OH, with interests in waxing, facials, skincare, and self-care.
Designed compelling ad creatives across multiple placements—Facebook/Instagram feeds, Stories, and Reels—to maximize engagement.
One $400 campaign with three ad sets, each testing different creative angles and copy variations.
Ongoing performance monitoring and refinement throughout the campaign to maximize efficiency and hit booking goals.
🎯 10 bookings secured in under 1.5 weeks — ahead of the 2-week goal.
📈 766 link clicks at a $0.52 cost per click.
👀 22,562 people reached, representing roughly 20% of the local target audience.
💰 Total ad spend: $400
✅ Campaign paused early after reaching booking goal.
With a strategic approach and dialed-in creative, UPBEAT helped Silk Studio exceed their grand opening booking goal ahead of schedule — proving that a well-targeted Meta campaign can drive real, measurable results even with a lean budget.
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© UPBEAT LLC 2025, All Rights Reserved | Privacy Policy