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With utility rates rapidly rising across New England, New England Residential Solar was created to give homeowners a smarter, more sustainable alternative to skyrocketing electric bills. Our goal was to position solar energy as a long-term cost-saving solution — and to generate high-intent leads ready to take action.
Challenge: Educate homeowners on solar savings and generate qualified leads in a cost-effective way.
Primary Goal: Build the brand, generate solar leads under $25 each, and convert leads into appointments with minimal manual outreach.
Secondary Goals: Launch a high-converting digital presence and implement a system to automate appointment booking and follow-up.
UPBEAT led the full strategy and execution across multiple channels:
Built the New England Residential Solar identity to position solar as a protective and empowering financial decision.
Developed a conversion-optimized landing page featuring a qualification survey to screen for viable leads.
Ran a targeted lead generation campaign focused on homeowners in Massachusetts and Connecticut dealing with high utility costs.
Implemented GoHighLevel to build end-to-end marketing workflows, including SMS/email automations and calendar integrations to instantly book qualified leads.
Continuously refined creatives, copy, and audience targeting to drive down costs and improve lead quality.
By combining powerful creative, hyper-targeted ads, and seamless automation, UPBEAT turned a small test budget into a high-performing solar lead engine — proving that even lean campaigns can drive big-time results when backed by strategy and execution.
Book a free 30-min strategy session. We’ll map out your growth plan for free.
Walk away with real insights and zero pressure.
© UPBEAT LLC 2025, All Rights Reserved | Privacy Policy