Rooted Source

Branding & Full-Stack Web App for B2B Marketplace

Overview

Rooted Source is a B2B platform built to connect eco-conscious suppliers with mission-driven businesses. Its goal is to make ethical, sustainable sourcing more accessible by providing a curated supplier directory and a space for values-aligned businesses to connect and grow together. As a new digital-first brand, Rooted Source needed a web application that could function as both a discovery engine and community hub.

Challenges & Goals

Challenge: Build a robust web application with full directory functionality, user login access, and the ability for suppliers to manage their own listings — all while communicating the brand’s purpose and professionalism.
Primary Goal: Launch a scalable, low-maintenance platform that allows Rooted Source to onboard suppliers, showcase them to buyers, and support user engagement with minimal friction.
Secondary Goal: Create a mobile-friendly, SEO-ready site with clear branding and value messaging, while maintaining intuitive functionality for both buyers and suppliers.

Our Approach

UPBEAT executed a full-stack brand and web development process with a focus on performance and simplicity:

Brand Development

Designed a natural yet modern logo inspired by rooted growth and connection.
Developed a warm, earthy color palette and elegant typography to convey trust, clarity, and purpose.
Crafted a tone of voice that blends professionalism with passion — clear, encouraging, and aligned with values-led buyers and suppliers.

Website Strategy & Architecture

Mapped out a user-focused site structure to serve two distinct audiences: eco suppliers and conscious buyers.
Developed page wireframes that guided intuitive navigation and conversion flow, including homepage, supplier directory, mission/about, and inquiry forms.

Web Application Development (Softr + Airtable)

Built on Softr, with custom page layouts and dynamic blocks to create a clean, engaging UI/UX.
Integrated with Airtable to power a scalable, filterable supplier directory.
Developed user login functionality for both suppliers and buyers, including Google login.
Enabled suppliers to create and edit their own listings directly on the platform via gated forms.
Designed segmented content pathways for both audience types with distinct CTAs, value propositions, and navigation.
Ensured full mobile responsiveness, optimized for SEO, and installed Google Analytics for early tracking.

Results

Rooted Source launched with a strong brand and a dynamic platform — not just a website, but a functioning ecosystem where sustainable businesses can connect. The combination of no-code tools and strategic UX made it possible to deliver real marketplace functionality while staying lean and agile.

Distinctive Brand Identity that stands out in the sustainable sourcing space
A fully functional B2B web application with directory, login, and submission capabilities
Beautiful, mobile-friendly, SEO-optimized site built to scale with lead generation pathways & dynamic content
Seamless Airtable integration for backend directory management
User roles and access control for buyers and suppliers
Positioned for rapid supplier onboarding and marketplace traction

Visit Rootedsource.us

Rooted Source

Branding & Full-Stack Web App for B2B Marketplace

Overview

Challenges & Goals

Our Approach

Results

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