Transforming an International Broadcasting Company’s Digital Presence
Nessma TV
Objective
As one of the leading broadcasters in Tunisia and the Maghreb countries, Nessma TV sought to revolutionize its digital footprint to align with evolving audience behavior and the growing importance of online engagement.
Challenge
The company faced a three-fold challenge:
Boosting social media engagement and ensuring consistent growth across multiple platforms.
Monetizing unsold ad inventory while optimizing paid campaigns for maximum ROI.
Addressing significant SEO issues, including Google penalties (Panda and Penguin), and enhancing website speed and user experience to attract and retain viewers.
Solutions
Social Media Optimization (SMO)
Maximizing Audience Reach
A robust social media strategy across 12 Facebook pages, 3 Instagram accounts, 3 YouTube channels, a Twitter account, and a Pinterest account. The approach included:
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Tailored content calendars blending organic and paid strategies to capture audience attention.
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Interactive posts, real-time engagement, and innovative campaigns to sustain interest.
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Highly targeted campaigns to amplify reach and generate measurable ROI.
Search Engine Optimization (SEO)
Building a Digital Powerhouse
A deep dive into Nessma TV’s SEO landscape to address critical issues and enhance visibility:
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Corrected Google penalties such as Panda and Penguin, restoring domain health.
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Improved metadata, article structure, and implemented Accelerated Mobile Pages (AMP) for faster load times
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Upskilled the team in SEO best practices and web writing techniques, ensuring sustainability.
Search Engine Advertising (SEA)
Driving Revenue with Precision
Leveraging Google Ad Manager, YouTube Ads, and unsold ad inventory monetization, to ensure:
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Creative utilization of underperforming ad slots to boost monetization.
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Data-driven refinement of AdWords campaigns for sustained performance improvements.
Results
Nessma TV experienced a transformational impact, driven by custom strategies:
1. Social Media Growth:
Continuous audience growth across all platforms, fostering a dynamic and engaged community.
Monetized YouTube channels, significantly increasing both content reach and revenue.
2. Enhanced Revenue Streams:
Monetization of unsold ad inventory yielded substantial increases in advertising revenue.
Optimized ad campaigns delivered consistent ROI improvements.
3. SEO Excellence:
Website traffic surged due to enhanced on-site and off-site SEO efforts.
Resolution of penalties and implementation of AMP resulted in faster page loads and improved user experiences.